Author: Loukas Kouvelis

Recent statistics demonstrate that voice search has gained significant popularity since the onset of the COVID-19 pandemic. According to a study, people are now using voice search 52% more than before the pandemic.  With the advent of smart devices and virtual assistants like Siri, Alexa, and Google Assistant, voice search has skyrocketed in popularity. More… Continue reading 5 Voice Search Optimization Tips for eCommerce Owners

Today, if you have a business idea you want to bring online, there are plenty of ways you can, depending on the scope of your business.  For instance, if you’re aiming to sell handmade products, investing in your own eCommerce business is fairly easy.  According to the U.S. Small Business Administration, there are 33.3 million… Continue reading The Pros and Cons of Starting Your Own Business

Let’s start this article with a few exciting stats contributing to website security in Canada. These statistics apply to every Canadian business out there but should be taken into account regardless of your location on the globe. Security measures in small businesses can be much more reduced than in prominent companies. It all comes down… Continue reading The Canadian Website Security Guide You’ll Need To Get Started!

Data is everything, and tech giants try to make use of it every single day.  AI is officially past our digital doorsteps, and tech giants like Amazon, Google, IBM, Facebook, and Microsoft have their own iterations – both for public and private use.  For instance, all of the above have their own conversational AI chatbots… Continue reading Everything You Need to Know About AI in Marketing

When you’re eager to get your business online, you have a whole list of checkboxes to fill out. But sometimes, it can be difficult to keep up with every little detail on your own.  Building your business website is one thing, but you need to make sure you don’t fall for the most common mistakes… Continue reading Common Mistakes to Avoid When Creating a Small Business Website in Canada

As a business owner of any scale, staying on top of all the daily tasks is a milestone on its own.  When focusing on your online reputation, though, you have to be extra careful and invest more time into ensuring that you’re heading in the right direction. This article will explore some tips for you… Continue reading Pro Tips to Monitor Your Online Reputation Without Breaking the Bank

Facebook, Instagram, YouTube, X, TikTok – you name it. When looking to find your favourite company on some of these, chances are they already have an account set up. There’re almost 4.95 billion people using social media worldwide. This means all these social media users could be potential customers for your business, too! This article… Continue reading The Role of Social Media in Boosting Sales for Canadian Small Businesses

You may have heard that reviews are everything.  Before buying, almost all customers sweep the internet for reviews regarding the product or even the store they want to buy from.  Buyers want to ensure the product lasts a long time (for physical goods), and that the store can provide great after-sales support if they encounter… Continue reading Online Reputation Monitoring Tools: A Comprehensive Review

Imagine you own a gift shop. As the owner, you have many customers who shop online or visit your physical store during the holiday season.  Based on their previous purchasing experience, you have a good idea of what they’re looking for and can use this information to enhance their shopping experience.  Additionally, you send personalized… Continue reading Increasing Engagement with Personalized Holiday Email Campaigns: A Simple Guide

It’s the exciting holiday season, and you just created your holiday marketing strategy, which means there’s an opportunity for great content and self-reflection. It’s also a wonderful time to show your customers all the benefits of your business before moving on to next year. The holiday season is always a thrilling time, and we’re here… Continue reading How to Boost Customer Loyalty in the Holiday Season