Month: January 2024

As a business owner of any scale, staying on top of all the daily tasks is a milestone on its own.  When focusing on your online reputation, though, you have to be extra careful and invest more time into ensuring that you’re heading in the right direction. This article will explore some tips for you… Continue reading Pro Tips to Monitor Your Online Reputation Without Breaking the Bank

Facebook, Instagram, YouTube, X, TikTok – you name it. When looking to find your favourite company on some of these, chances are they already have an account set up. There’re almost 4.95 billion people using social media worldwide. This means all these social media users could be potential customers for your business, too! This article… Continue reading The Role of Social Media in Boosting Sales for Canadian Small Businesses

You may have heard that reviews are everything.  Before buying, almost all customers sweep the internet for reviews regarding the product or even the store they want to buy from.  Buyers want to ensure the product lasts a long time (for physical goods), and that the store can provide great after-sales support if they encounter… Continue reading Online Reputation Monitoring Tools: A Comprehensive Review

Imagine you own a gift shop. As the owner, you have many customers who shop online or visit your physical store during the holiday season.  Based on their previous purchasing experience, you have a good idea of what they’re looking for and can use this information to enhance their shopping experience.  Additionally, you send personalized… Continue reading Increasing Engagement with Personalized Holiday Email Campaigns: A Simple Guide