Author: Loukas Kouvelis

When businesses first begin, they typically take their time creating a website. This involves using a website builder, developing an appealing online image, producing top-notch content, and utilizing social media’s influence. Each step of this process is a strategic move toward digital success. This blog will cover the necessary steps in building a professional website… Continue reading Steps on Building a Professional Website That Will Rank on Google

When playing your marketing cards, email marketing stands out as a great option and an opportunity to get more sales to your business.  For most businesses, email marketing brings forward three main benefits: These three are more than enough to set your business on the road to a successful trajectory and bring huge improvements to… Continue reading 10 Tips for Effective Email Marketing

There’s an increasing number of people who trust the first result on search engines. Analysis from reputable sources posted online shows that on organic search results, the first result has a CTR of 27.6%. This means that if 100 people see this search engine results page, almost 30 will likely click on the first result.… Continue reading The Ultimate Guide to On-Page SEO Techniques for 2024

As we look toward the future of web design, many are curious about the trends that will take centre stage in 2024.  Whether you’re a web designer seeking inspiration or an entrepreneur looking to improve your business’s online presence, it’s always helpful to stay ahead of the curve. To that end, we’ve compiled a list… Continue reading Website Design Trends to Watch for in 2024

When it comes to the success of your business, customer reviews are like a secret weapon! Not only do they provide valuable feedback on your products and services, but they can also be a powerful tool for attracting new customers and growing your brand. So, if you haven’t already been paying attention to your reviews,… Continue reading A 5-Step Plan of How to Handle Negative Reviews

Bringing your business idea to life is exciting – but can also be challenging! There’s so much to think about, from developing a business plan to creating a website to marketing your products or services. But don’t worry, we’re here to help. This article will share some tips for your Canadian small business or startup.… Continue reading Tips for Canadian Small Businesses and Startups

A professionally designed website that delivers great design and an optimal user experience is essential for the success of any small business.  However, not everyone is a tech-savvy web designer or has the time to navigate the complexities of hosting and domain management.  This is where the “Do-It-For-Me” (DIFM) web design strategy comes into play.… Continue reading How Professional Website Design Gives Your Small Business a Competitive Edge

For seasoned eCommerce professionals and newcomers alike, understanding the profound significance of email marketing is similar to wielding a formidable magic wand in the quest to boost sales and revenues. In this simple but comprehensive guide, we’ll delve into the intricate world of eCommerce email marketing, exploring its full potential and revealing how it can… Continue reading eCommerce Email Marketing: A Simple Guide To Increase Sales

Using industry-related keywords and catchy words creates a name that sticks with the audience. Take, for example, Google, LEGO, or even Microsoft. Many marketers and studies suggest that a company’s name should align with its industry for greater success. The same goes for website domain names. In that case, using domain extensions that fit the… Continue reading How to Choose a Domain Name for an eCommerce Store