When businesses first begin, they typically take their time creating a website.
This involves using a website builder, developing an appealing online image, producing top-notch content, and utilizing social media’s influence.
Each step of this process is a strategic move toward digital success.
This blog will cover the necessary steps in building a professional website that will rank on Google or any other search engine online!
- What Type of Content Ranks on Google?
- 9 Top Steps on Building a Professional Website That Will Rank on Google
- Conclusion: Professional Web Design Brings Results Fast
What Type of Content Ranks on Google?
Google is one of the most used search engines in the world. As the largest library that catalogues online information, the search engine is visited more than 89.3 billion times monthly, according to various sources.
And with its 91.9% market share, it’s understandable that nearly everybody uses Google as their search service.
So, what content ranks on Google?
Almost anything, from written content like guides, tutorials and news from millions of websites to images (from said written content) and even videos from streaming and on-demand video platforms like YouTube.
Beyond the surface, Google’s ultimate goal is to efficiently manage and exhibit all online content quickly.
9 Top Steps on Building a Professional Website That Will Rank on Google
After that, it’s time to write about the steps our guide will focus on. These will be the ones you have to go through to take your professional website online and ready to attract site visitors and boost your business outlook.
Next, we will outline the essential steps you need to follow to launch your professional website successfully.
By following these steps, you’ll have your own website ready to attract visitors and significantly improve your business prospects.
1. Make Sure to Use a Reliable Website Builder
For users looking to take their business to the next level – or the online world, if you prefer – website builders bolster some unique advantages, giving entrepreneurs a fantastic head start on their online ventures.
Do It For Me services like the ones from EasyHosting web hosting aim to give businesses almost immediate results, and their monthly cost is low.
These services go beyond the traditional DIY approach, providing businesses with a comprehensive package that includes website setup, design customization, and even ongoing maintenance.
The professional web design service from EasyHosting is a game-changer. A dedicated team of professional web designers takes the reins, ensuring that your professional website is not just functional but visually stunning.
This hands-on approach simplifies the process for entrepreneurs who may not be well-versed in web design intricacies.
EasyHosting’s professional web design service offers a 5-page business website, providing ample space to showcase your products or services effectively. Moreover, it comes with an Online Store version, enabling entrepreneurs to tap into the vast online market seamlessly.
In essence, using a reliable website builder, whether through free website templates or comprehensive “Do It For Me” services, helps entrepreneurs embrace the digital world in a great way, too.
For instance, EasyHosting’s service goes beyond basic web design. It also prioritizes mobile devices and optimal website pages.
The professional features integrated by EasyHosting ensure that your site is aesthetically pleasing and highly functional.
2. Choosing a Professional Domain Name
Your domain name is perhaps the first thing that sticks in your customer’s mind, so make sure it’s catchy or playful, depending on your business model and philosophy.
Having a personalized domain name such as yourcompany.com or electronicshaven.store can enhance your professional appearance and boost your visibility to potential customers. This can ultimately lead to increased sales and exposure for your business.
EasyHosting’s greatest advantage is its diverse selection of domain names, which can help your business get off the ground.
3. Optimize for Mobile Users: Ensuring a Seamless Experience
As the majority of users now browse the internet on their smartphones, optimizing your website for mobile devices is paramount.
63% of the global US organic search traffic on Google comes from mobile phones!
Google recognizes this shift in user behaviour and prioritizes mobile-friendly websites, making it a crucial factor for a positive user experience.
EasyHosting’s web design services are designed to boost your website’s ranking on Google by prioritizing its mobile version, as that is the search engine’s preferred method of ranking.
4. Focus on Aesthetically Pleasing Web Design
When creating a website, it’s important to not only focus on functionality and usability but also on the overall aesthetic appeal.
Aesthetically pleasing web design can make a big difference in how users perceive and interact with a website.
The use of colour, typography, imagery, and whitespace can all contribute to a visually appealing design. Additionally, a well-designed website can also help to establish credibility and trust with users, which can ultimately lead to increased engagement and conversions.
The use of a dedicated team to do all these things for you is a great plus and a huge benefit of using Professional Website Design from EasyHosting.
5. Optimizing Images and Website Loading Times
To rank better on Google, optimizing your website’s assets is a clever way of gaining some more spots in search engine results.
However, achieving a higher ranking can be daunting, especially if you’re unfamiliar with the technicalities involved. This is where optimizing your website’s assets comes into play.
In that case, our team can help take care of these tedious tasks with the Professional Website Design service – all that with a compelling price tag so you can focus on growing your small business.
6. The Road to Writing Quality and Engaging Content
Once you have a great website platform as a starting point, it’s time to focus on your content, as it’s the method of essentially building your online presence.
When creating a new website, it’s essential to focus on generating high-quality, engaging content that clearly communicates your business proposition and the services you offer. This strategy can significantly boost your search engine optimization efforts.
What else does creating quality content do?
- Builds trust and credibility: When your content is informative, well-researched and adds value, it establishes credibility and authority in your field. And that’s a good thing for winning the trust of potential customers.
- Engages your audience: The next thing is making sure the content keeps visitors engaged to your website. If it’s a product page, ensure you’re showing all the important information at the top with an engaging product description.
7. Keyword Research for SEO
Mastering your brand-new website’s SEO is a great speed boost for your business.
Some basic SEO concepts are conducting keyword research using tools such as Google Keyword Planner embedded into Google Ads or SEMrush and Ahrefs.
Another option to consider is exploring the services offered by your web host, such as Search Engine Assist.
This particular service, available through EasyHosting, can assist with establishing your online presence. By analyzing your website, it identifies the keywords your site currently ranks for, evaluates your social media presence, and assesses your positioning in local directories.
8. Decoding Website Metrics with Google Analytics
After all this has been done, it’s time to continue working on your quality content, the use of engaging hooks, and perhaps crafting engaging landing pages for your site.
However, you must be certain your actions are working, so measuring your success is a necessary step.
For example, you can leverage Google Analytics, one of the free tools for measuring your website statistics accurately and promptly.
9. Local SEO: Ideal for Regional Marketing and eCommerce Businesses
Local SEO refers to the practice of optimizing a website to increase its visibility in local search results.
For regional marketing and eCommerce, Local SEO acts as a bridge connecting businesses with their immediate communities and potential online customers. Here are some key components of local SEO so you have a better understanding of the concept:
- Google Business Profile: A cornerstone of Local SEO, GMB is a powerful tool that allows businesses to manage their online presence across Google, including Search and Maps. It provides essential information such as business hours, location, and customer reviews, making it an invaluable asset for local visibility.
- Local Citations: Ensuring consistent business information (name, address, phone number) across online directories and platforms is crucial. This consistency boosts credibility in the eyes of search engines and potential customers.
- Localized Content: Tailoring your website content to reflect local relevance is essential. This includes incorporating local keywords, creating region-specific landing pages, and showcasing community involvement, all of which contribute to a more personalized and appealing online presence.
Conclusion: Professional Web Design Brings Results Fast
There’s no doubt that the world around us is fast-paced, and the opportunities are almost endless for new businesses.
As we have already mentioned in this article, one of the first and most important things to focus on is your web host. Not only does it serve as the home of your business website, but a fast and reliable web host also helps you rank better on search engines such as Google.
According to Google’s own research, faster websites make users happier, as they find what they’re looking for faster and easier.
On average, media and retail websites take 5.5 to 6 seconds to load. If yours is faster, it’s a strong indicator that you could rank higher, as a faster website overall decreases the bounce rate.
With free website templates and integrated marketing tools, you probably have no need for something extra.
With a reliable web host at hand, stepping on the gas and working your way with our top recommendations will set your business on a successful trajectory.
Are you ready to create a website? Consider joining EasyHosting today!
